Elleform is a wellness platform created to help individuals escape the exhausting cycle of restrictive dieting and embrace a more sustainable path to health. With a focus on nourishment, balance, and long-term results, the brand supports users in achieving wellness goals without overwhelm. I developed a cohesive brand identity — including logo design and visual styling — and built a modern, responsive website that offers a simple, supportive user experience aligned with Elleform’s mission of making healthy living both achievable and empowering.
Business Cards
Branding
Web Development
Logo Design
Graphic Design
THE CHALLENGE
There were challenges in ensuring seamless integration of multiple functionalities, including appointment booking and lead generation, while maintaining a user-friendly experience.
TECHNOLOGIES
Theme: Salient Theme
Plugins: WooCommerce, Wordfence, LearnDash, Zapier, Calendly, ActiveCampaign, ActiveCampaign for WooCommerce, WooCommerce Subscriptions, Stripe, Order Status Control for WooCommerce
INTEGRATIONS
- Lead Generation: Pop-ups and forms to encourage eBook downloads and capture client leads.
- Booking System: Easy scheduling of free video consultations.
- Client Portal: Access to online courses and resources.
- Testimonials: Displaying client success stories to build trust.
FEATURES
- Online Consultation Booking: Easy-to-use booking system via Calendly.
- E-Learning Platform: Online courses managed through LearnDash.
- E-commerce: Product sales and subscriptions using WooCommerce and WooCommerce Subscriptions.
- Email Marketing: Automated subscriptions and free eBook downloads with ActiveCampaign.
- Payment System: Secure transactions handled by Stripe.
- Website Security: Wordfence implemented to safeguard the site.
CLIENT TESTIMONIAL
– Eloise Wyvill
“The website has transformed my practice, making it easier for clients to connect with me and access valuable resources. It’s user-friendly and beautifully designed!”
