As the Digital Designer for Kerwin Rae, I led the visual rebrand to better align with his evolution from a business coach to a high-per- formance strategist and thought leader. The goal was to modernize the brand, increase audience engagement, and support the growth of his digital ecosystem across platforms like YouTube, Instagram, podcasts, and webinars.
- Developing a refined visual identity – transitioning from a corporate feel to a bold, energetic, and authentic look using new color schemes, typography, and layouts that reflect Kerwin’s personality and direct communication style.
- Redesigning all social media assets and templates for consistency and engagement across video thumbnails, reels, quotes, and carousels – increasing interaction rates and brand recall.
- Overhauling the website UX/UI to improve conversion across webinars, lead magnets, and events, ensuring a seamless experience for users at all stages of the funnel.
- Creating motion graphics and branded assets for live events and courses, ensuring consistency across digital and physical touchpoints.
