The brand development for PopSlice focuses on “Radiant Energy,” capturing the vibrant, sun-drenched spirit of the Asian landscape through a playful and approachable lens. The creative process centered on a “maximalist-minimal” aesthetic, using bold, saturated color blocking to differentiate flavors while maintaining a clean, modern shelf presence. Each palette—from the deep magenta of Berry Fusion Burst to the electric lime of Kiwi Berry Bing—is carefully selected to trigger an immediate sensory expectation of the fruit’s tartness and sweetness.
The typography utilizes a rounded, bubbly sans-serif that feels soft and inviting, mirroring the chewy, natural texture of the dried fruit itself. We incorporated organic “bubble” motifs in the background to suggest a sense of lightness and “pop,” moving away from traditional, literal imagery toward a more contemporary, graphic style. The inclusion of high-fidelity fruit photography at the base of each pack provides a grounding “freshness” cue, ensuring the consumer recognizes the product’s natural origins amidst the high-energy design.
By framing the packaging in the hands of the consumer against a bright blue sky, the visual narrative emphasizes on-the-go vitality and the outdoor Asian lifestyle. Every element is designed to feel “optimism-forward,” positioning PopSlice as a joyful, guilt-free escape from the mundane. This creative direction ensures that PopSlice stands out in the snack aisle as a burst of personality and pure, sun-ripened flavor.
Graphic Design
Web Development
Social Media Marketing
Uniform Design
Business Cards
Branding
The brand development for PopSlice focuses on “Radiant Energy,” capturing the vibrant, sun-drenched spirit of the Asian landscape through a playful and approachable lens. The creative process centered on a “maximalist-minimal” aesthetic, using bold, saturated color blocking to differentiate flavors while maintaining a clean, modern shelf presence. Each palette—from the deep magenta of Berry Fusion Burst to the electric lime of Kiwi Berry Bing—is carefully selected to trigger an immediate sensory expectation of the fruit’s tartness and sweetness.
The typography utilizes a rounded, bubbly sans-serif that feels soft and inviting, mirroring the chewy, natural texture of the dried fruit itself. We incorporated organic “bubble” motifs in the background to suggest a sense of lightness and “pop,” moving away from traditional, literal imagery toward a more contemporary, graphic style. The inclusion of high-fidelity fruit photography at the base of each pack provides a grounding “freshness” cue, ensuring the consumer recognizes the product’s natural origins amidst the high-energy design.
By framing the packaging in the hands of the consumer against a bright blue sky, the visual narrative emphasizes on-the-go vitality and the outdoor Asian lifestyle. Every element is designed to feel “optimism-forward,” positioning PopSlice as a joyful, guilt-free escape from the mundane. This creative direction ensures that PopSlice stands out in the snack aisle as a burst of personality and pure, sun-ripened flavor.
Graphic Design
Branding
Business Cards
Uniform Design
Social Media Marketing
