Sydney Tools is one of Australia’s leading retailers of trade tools and industrial equipment, catering to both professionals and DIY enthusiasts. With a wide range of products including power tools, hand tools, safety gear, and machinery, Sydney Tools operates over 80 stores nationwide and an extensive eCommerce platform. Known for quality products, expert advice, and competitive pricing, the brand has become a trusted name in the tools and hardware industry.
As Senior Designer and eCommerce Specialist, I elevate the brand through impactful design and user-focused digital experiences. I lead creative direction, enhance the online store’s UX/UI, and drive marketing performance—helping increase engagement, trust, and sales.
